“The last of the human freedoms is to choose one’s attitude in any given set of circumstances, to choose one’s own way.” — Victor E. Frankl
People’s attitudes are either inaccurate and limiting or realistic and transformative. By learning to change attitudes we develop exceptional competencies for sustainable growth. These include clarity of vision, creativity, resilience, integrity, resourcefulness and accountability. Without these competencies initiatives fail, aspirations fall and costs escalate. With them you can meet the challenges and be extraordinary.
Attitudinal Intelligence™ is a unique, powerful methodology that literally transforms human attitudes, behaviour and results. Developed over a forty-year period by the American psychologist, K. Bradford Brown PhD, it includes a body of educational, practical and transferable skills that anyone can use to change, grow and learn from the events of their lives. It is rooted in the principle that much of the distress people experience is unnecessary, and it enables people to proactively discover new possibilities when times are most challenging.
Brad Brown was an entrepreneur businessman, clinical psychologist, educator and psychotherapist who studied under Carl Rogers and Victor Frankl and marched with Martin Luther King. In all his studies and professions he recognized that ‘reality’ reveals itself in a particular way. It literally ‘shocks the system’ when, in the course of everyday life, it impacts our made-up interpretations, assumptions, expectations and beliefs through specific external events. Unnoticed or denied, these events activate automatic, limiting and unhelpful behaviours: procrastination, rebelliousness, addiction, aggression, sulking, workaholism, manipulation, outbursts, flattery, bribery, placating, deceiving, defending, avoiding … the list is endless.
Attitudinal Intelligence™ is a collection of practical skills, models and methods that generate clarity, creativity and realism in response to these events. The remarkable effects of using the technology are that people break through again and again from what seem like intractable obstacles to a freedom of thought, an explosion of options, and a wealth of new ideas. It thus provides the ‘how’ which has been so elusive in other approaches. It is a way to:
- engage with challenging events instead of ignoring or coping with them
- release our creativity in tough circumstances
- fulfill our goals and dreams instead of being driven by fear and false thinking
- gain clear insight into what’s happening and what’s possible
- increase flexibility, accountability and mutuality
- generate courage, confidence and resourcefulness
- facilitate collaboration, co-creation and conflict resolution
- radically enhance our quality of life at home and work.
Moreover, the skills, models, processes and insights can be used by anyone in any situation. From bank clerks to CEOs, teachers to MPs, artists to janitors, Attitudinal Intelligence™ equips people and their organizations to generate extraordinary results. We transfer this unique expertise to clients to ensure sustainability, professional application of transformational tools and a competitive advantage.
